The Future of eCommerce Business
M obile applications have become ubiquitous in our lives and various business sectors. The enduring appeal of mobile apps persists until a superior technology emerges. However, only a few apps achieve remarkable success, leaving many to ponder the reasons behind their failure. Apart from flawed concepts and design, inadequate pre- and post-launch strategies often contribute to app failures.
I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Given our reliance on mobile apps and their vast array of options, understanding user preferences is crucial for app marketers. Comprehensive market research is essential before embarking on an app project. Even during the launch phase, crafting a strategic plan tailored to the target audience is imperative.
Overlooking Pre-Launch Campaigns
Many app marketers prioritize post-launch marketing efforts, neglecting pre-launch campaigns. This oversight prevents apps from generating buzz leading up to their launch. Building anticipation among potential users requires sustained marketing efforts across various channels, including social media, search engine ads, videos, emails, and traditional methods such as outdoor and print ads.
Similar to brick-and-mortar businesses, apps with robust customer support systems garner more engagement. Brands renowned for their customer service enjoy greater popularity and user satisfaction.
