How to Make Website WCAG Compliant?
M obile applications have permeated every aspect of our lives and business sectors. Undoubtedly, their market potential remains strong, at least until a new technology emerges. Yet, only a select few achieve phenomenal success, while many falter due to various factors. Besides flawed concepts and development, inadequate pre- and post-launch strategies contribute to failures.
I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.
– Herbert Bayard Swope
Given our reliance on mobile apps and the saturated app market, understanding user needs and preferences is paramount for marketers. Thorough market research is essential before and after app development, informing launch plans and marketing strategies tailored to the target audience.
Pre-Launch Campaign Neglect
Many app marketers focus solely on post-launch marketing, neglecting pre-launch campaigns. Generating buzz before the launch builds anticipation among potential users. This requires sustained marketing efforts across various channels such as social media, search engine ads, videos, emails, and traditional methods like outdoor and print ads.
Similar to brick-and-mortar businesses, apps with robust customer support systems garner more engagement. Brands renowned for their customer service enjoy greater popularity and user satisfaction.
